Chicken welfare: KFC leads while Subway & Starbucks lag behind

Many big brand restaurants are denying billions of birds the chance to see sunlight, grow at a healthy rate or behave naturally.

Embargoed 19 July 2021 00:01 KFC is leading UK fast food chains in the welfare of chickens raised for their meat while Subway, Starbucks, Domino's and McDonald’s fall far behind according to a new report from World Animal Protection.

‘The pecking order 2021’ ranks fast food restaurants globally on how they are performing on their commitment, ambition, and transparency on chicken welfare in their supply chains. This year’s report shows that while the hospitality market has changed profoundly since the last report due to the global pandemic – alarming trends are still rife.

Most of the chicken meat served by the major fast food brands comes from chickens who live in cramped and barren environments with no sunlight, and many suffering from lameness and skin lesions. Intensive farming methods also often rely on routine antibiotic use as a quick fix solution to keep stressed and sick animals alive. This over-use of antibiotics is fueling the deadly superbug crisis that kills over 700,000 people a year and rising. Not only are these chickens suffering – human health is also being jeopardized.

For the first time, in addition to the global assessment, 14 local rankings have been also created to reflect the realities in different geographies. The brands assessed are Burger King, Domino’s, KFC, McDonald’s, Nando’s, Pizza Hut, Starbucks and Subway.

The UK companies in ‘The pecking order 2021’ received the highest scores meaning it places first out of the 14 countries included in the global assessment, with an average company score of 45%.

‘The pecking order’ assesses companies via publicly available information on three areas:

The key findings for ‘The pecking order 2021’ in the UK are:

Jonty Whittleton, Global Campaign Head at World Animal Protection says: “Many big brand restaurants are denying billions of birds the chance to see sunlight, grow at a healthy rate or behave naturally. COVID-19 has taught us that the welfare of animals and human health is interlinked – there should be no business as usual. Commercial motives are driving cruelty and suffering, and this needs to end.

“KFC once again has shown leadership in the UK and Europe since they signed up to the Better Chicken Commitment in 2019, which will improve the lives of millions of chickens. But it is disappointing that companies such as Starbucks, Subway, McDonald’s and Dominos are refusing to change for the better.

“As more people take an active interest in the ethics of their food, more companies are willing to act. Now is the time for real change to happen, and companies that fail to move with the demands of the market are not only causing misery to millions of animals but are also risking their reputation.”

World Animal Protection is calling on these global companies to lead and ensure that any chickens that are being served at their restaurants are guaranteed a life worth living.

To find out more, visit: Animal Protection has launched ‘The pecking order’ as part of its campaign challenging the fast-food industry to stop the cruelty and suffering in meat chicken production worldwide by committing to source from higher-welfare farms rather than factory farms.

World Animal Protection’s campaign urges the food industry to commit to global policy changes that will improve the welfare of billions of chickens. In particular, companies are expected to:

Currently, it’s estimated that nearly 50 billion chickens around the world each year are subjected to significant cruelty in factory farms. They are given around 40 days to live until they are slaughtered, when they are still effectively babies. In that time, they live in crowded, barren, dark warehouses. Grown with little, if any, consideration for them as living, breathing, inquisitive animals, they are genetically selected to develop unnaturally fast, which places huge pressure on their heart, lungs and legs. As a result, they often live their entire lives in chronic pain, suffering from lameness, skin lesions and even heart failure.

About World Animal Protection

World Animal Protection has moved the world to protect animals for more than 50 years.

World Animal Protection works to give animals a better life. Its activities include working with companies to ensure high-standards of welfare for the animals in their care, working with governments and other stakeholders to prevent wild animals being cruelly traded, trapped or killed, and saving the lives of animals and the livelihoods of the people who depend on them in disaster situations.

World Animal Protection influences decision makers to put animals on the global agenda, and it inspires people to protect animals and to change animals’ lives for the better. More information on can be found at: