Next-Generation Adobe Analytics Delivers Customer Insights From Streaming Media and the Metaverse

Adobe (Nasdaq:ADBE) today announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types, now including the metaverse and streaming media. With global brands adopting Adobe Analytics, Adobe also introduced a new service to seamlessly transition data from other analytics products while preserving historical compliance with regulations such as Global Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). Brands can drive true omnichannel analysis through Customer Journey Analytics, for deeper insights on new consumer behaviors.

“Delivering personalized customer experiences is a top priority for every business in every industry, and the key to making it happen is connecting real-time insights across all aspects of the customer journey,” said Amit Ahuja, senior vice president, Adobe Experience Cloud platform and products at Adobe. “With support for metaverse and streaming media channels, Adobe Analytics continues to lead the industry as the only true omnichannel analytics solution for customer engagement.”

Adobe Analytics is the solution of choice across industries, providing insights for brands to understand the effectiveness of cross-channel experiences and marketing campaigns. In the retail sector, nine of the top 10 U.S. brands rely on Adobe Analytics to understand shopper journeys that move from online to in-store. In travel, eight of the top 10 hotel chains and seven of the top 10 U.S. airlines lean on Adobe to enhance digital services as demand picks back up. Adobe Analytics is also leveraged by eight of the top 10 financial services institutions, nine of the top 10 media companies and eight of the top 10 healthcare companies. It is widely used across the public sector and educational institutions as well.

A Single Workspace for Omnichannel Data

As consumer habits change and more daily life moves online, brands have had to connect more data sources in areas such as e-commerce, social media and support centers, to form a clear picture of customer engagement. At the same time, a growing audience around streaming media and immersive experiences has created new opportunities for forward-looking teams. Adobe is introducing new innovations to help brands capitalize on these trends:

Seamless Adoption of Adobe Analytics

Adobe introduced a new service today that makes it easy for businesses across industries to switch to Adobe Analytics:

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