Adobe Unveils New AI Innovations for Personalizing Experiences

At Adobe Summit – The Digital Experience Conference, Adobe (Nasdaq:ADBE) announced new capabilities powered by Adobe Sensei, Adobe’s artificial intelligence (AI) engine, that are embedded throughout Adobe Experience Cloud. These new capabilities – which enable businesses to deliver seamless customer journeys – build upon hundreds of AI and machine learning (ML) innovations that are already embedded throughout Adobe’s products. Over 80% of Adobe Experience Cloud customers already use AI features to power their digital experiences. The AI capabilities announced today include product recommendations, live search results, intelligent budget forecasting and allocation, cross-channel budget optimization and intelligent content creation and delivery.

“With Adobe Sensei, Adobe’s AI engine, it’s now possible to achieve things that were previously beyond imagination, like having millions of one-on-one interactions with customers at the same time, and in real-time,” said Adobe Fellow Anil Kamath. “Adobe has been in the AI game for more than 15 years, and we’re able to leverage trillions of data and content assets to provide businesses with the insights that drive customer behavior.”

New AI and ML capabilities embedded throughout Adobe Experience Cloud provide brands with additional opportunities to drive greater efficiency, revenue and business growth, including:

During “Sneaks” at Adobe Summit, Adobe will also provide attendees with a sneak peek of several AI innovations from Adobe’s research labs focused on helping brands build great customer experiences. The ‘Go Beyond Conversion’ sneak, for example, uses AI to create customer experience scores on brand websites. Brands can learn how site visitors interact with content and direct customers to improved experiences to increase conversion.

“Personalized customer experiences are a key differentiator for brands in today’s digital economy,” said Ritu Jyoti, IDC group vice president, Worldwide Artificial Intelligence and Automation Research. “For brands to deliver the experiences consumers value they need AI technology, like Adobe Sensei, to analyze customer data, predict behavior and ultimately power the delivery of contextually relevant experiences quickly, even from the first interaction.”

All of Adobe’s AI initiatives are guided by principles of accountability, responsibility and transparency. Adobe holds itself to the highest standards for developing AI ethically, responsibly and inclusive of Adobe’s customers and communities.

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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