Adobe Summit 2022: Make the Digital Economy Personal

Today, Adobe (Nasdaq:ADBE) kicked off Adobe Summit 2022, the world’s largest digital experience conference, and unveiled new innovations in Adobe Experience Cloud that empower brands to make the digital economy personal, with powerful digital experiences that can be personalized to millions in milliseconds. Adobe Summit 2022 is fully virtual and powered by Adobe Experience Cloud.

During the event, participants will have the opportunity to hear from industry leaders, luminaries and celebrities across sectors, including:

To watch the keynotes, explore more than 200 sessions, network with peers or speak live with an Adobe expert, visit the Summit web experience.

“Customer experiences and seamless journeys – built on insights, data and compelling content – are what make the digital economy personal,” said Anil Chakravarthy, president, Digital Experience Business at Adobe. “Adobe Experience Cloud is the go-to personalization engine in the digital economy, empowering every business to engage deeply with their customers across all digital channels.”

Consumers have grown accustomed to moving their activities online. In fact, e-commerce spending is projected to surpass $1 trillion in the U.S. alone this year, according to the Adobe Digital Economy Index. To help businesses grow and thrive in this environment, Adobe announced new customers, partnerships and Adobe Experience Cloud ecosystem growth.

Among the customers included in Adobe’s announcements are BMW, The Coca-Cola Company, Coles, Dick’s Sporting Goods, Epic Games, EY, General Motors, Major League BaseballTM, NASCAR, NVIDIA, Panera Bread, Real Madrid, ServiceNow, Suncorp, T.Rowe Price, TSB Bank, and Walgreens Boots Alliance. Expanding Adobe’s partner ecosystem, Adobe announced partnerships with OneTrust, to simplify consent management; Anaplan, to bring financial planning into marketing workflows; as well as the next phase of e-commerce integrations with FedEx, Walmart and PayPal, all available now. Adobe also announced a collaboration with The Weather Company, an IBM Business, that empowers businesses to leverage weather data to personalize digital communications.

These innovations empower businesses to build and deliver personalized customer experiences at scale, with accelerated content velocity, seamless customer journeys and real-time customer data from Adobe’s enterprise-grade customer data platform (CDP), Adobe Real-Time CDP.

Adobe Experience Cloud’s customer experience management capabilities are supported by a global ecosystem of over 300 Adobe Experience Platform partner integrations. Adobe is announcing new partnerships with The Weather Company, an IBM Business to personalize digital experiences with weather data, OneTrust to help brands manage user consent and Anaplan to combine financial planning and marketing workflows for on-time and on-budget campaign execution. Partnerships with Walmart, FedEx, and PayPal enable brands to give consumers more payment and delivery options.

Adobe Experience Cloud, powered by Adobe Experience Platform, is used by 75% of Fortune 100 companies to power customer experiences with applications focused on customer journey management, data insights and audiences, content and personalization, commerce and marketing workflows. More than 90% of the top 100 Adobe Experience Cloud customers use three or more applications. Adobe Experience Platform operates at a substantial scale, with more than 24 trillion segment evaluations per day and is supported by a broad ecosystem of over 4,000 partners.

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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