Adobe Summit 2021: Driving Business Growth in the Digital Economy

Adobe (Nasdaq:ADBE) kicked off Adobe Summit 2021 today, the world’s largest digital experience conference. The unprecedented environment has forced the world to quickly transition to a digital-first economy as digital has become the main way for people to connect, work, learn, and be entertained. Global commerce continues to see record-breaking growth with $876 billion in the first three months of 2021 (up 38% YoY) and $4.2 trillion expected for the year. At Summit, Adobe introduced innovations across Adobe Experience Cloud, unveiling new enterprise applications with Adobe Journey Optimizer and Adobe Customer Journey Analytics, its next generation Real-time Customer Data Platform (CDP), its industry-leading Marketing System of Record through the integration of Workfront, and new Adobe Experience Platform capabilities to deliver real-time personalization at scale. Additionally, Adobe announced new content and intelligent commerce capabilities, including a strategic partnership with FedEx.

Pfizer CEO Albert Bourla and FedEx President and COO Rajesh Subramaniam will share insights about the state of digital and what’s ahead. Peloton CMO Dara Treseder, General Motors Global CMO Deborah Wahl, Intuit CMO Lara Balazs, Mastercard CMO Raja Rajamannar, CVS Health’s Chief Customer Officer Michelle Peluso, Albertsons’ EVP, Chief Customer and Digital Officer Chris Rupp, Sephora’s CTO Sree Sreedhararaj, Sealed Air’s President & CEO Ted Doheny as well as design icon Jonathan Adler and tennis champion and entrepreneur Serena Williams will discuss leading in the digital economy. Award-winning writer, actor, and director Dan Levy will go behind the scenes of Adobe’s groundbreaking innovation as the host of “Sneaks.” To watch the keynotes, explore the more than 400 sessions, network with peers, or speak live with an Adobe expert, visit the Summit web experience.

“The pandemic has shown that brands that put a laser focus on customer experience management come out in front,” said Anil Chakravarthy, executive vice president and general manager, Digital Experience Business and Worldwide Field Operations, Adobe. “Adobe Experience Cloud with its new innovations released today is bringing businesses closer to their customers—enabling them to deliver the best digital experiences at speed and scale.”

Without strong data management, companies lack an effective approach to connect with customers in real-time. Adobe Experience Platform, at the heart of Adobe Experience Cloud, allows customers to collect disparate data from across the enterprise, enrich that data with actionable customer insights, and stitch data together for more complete, real-time customer profiles so that every experience is better than the last. Today, Adobe Experience Platform powers Adobe Experience Cloud applications and delivers real-time personalization at scale with more than 17 trillion audience segment evaluations every day.

Adobe Experience Cloud, which is used by 75% of Fortune 100 companies today, is powering Customer Experience Management (CXM) for B2B and B2C companies with applications focused on customer journey management, data insights and audiences, content and personalization, commerce and marketing workflows. Innovations to help businesses accelerate their digital transformation include:

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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