Adobe Real-Time CDP Makes the Digital Economy Personal for Today’s Global Brands

At Adobe Summit – The Digital Experience Conference, Adobe (Nasdaq:ADBE) announced new customers and innovations in Adobe Real-Time Customer Data Platform (CDP). Adobe Real-Time CDP is now the choice of industry-leading brands across all major sectors, including retail, healthcare, financial services, technology and media and entertainment. With the innovations unveiled at Adobe Summit 2022, Adobe Real-Time CDP is even more powerful, with an array of capabilities that empower businesses to maximize the value of their customer data. Some of the latest brands that have chosen Adobe include Major League Baseball™, The Coca-Cola Company, Coles, General Motors, Dick’s Sporting Goods, EY, Panera Bread, T.Rowe Price, ServiceNow, TSB Bank, Real Madrid and Suncorp.

“To meet changing consumer expectations in the digital economy, brands need to evolve their data strategy and personalization efforts,” said Amit Ahuja, senior vice president, Adobe Experience Cloud platform and products at Adobe. “The fact that so many of the world’s leading brands are choosing Adobe Real-Time CDP shows that real-time customer data and tight integrations across Adobe Experience Cloud are essential to building powerful and personal digital experiences.”

Adobe Real-Time CDP empowers brands to view and manage customer profiles, update in real-time and activate the customer insights through Adobe Experience Cloud applications across the entire customer journey.

“Adobe Real-Time CDP is a market-leading customer data platform that allows brands to build actionable unified profiles to create tailored customer journeys that build customer loyalty and trust,” said Mila D’Antonio, principal analyst of Omdia’s Business Platforms and Applications. “The widespread adoption of Real-Time CDP across a range of industries translates to brands being able to deliver proactive and relevant experiences to millions of customers in real-time.”

With Real-Time CDP, Adobe continues to transform how brands engage with their audiences by unlocking new capabilities, including data collection, enrichment and distribution at a market-leading scale. Adobe delivers real-time data with more than 24 trillion audience segment evaluations and over one petabyte of data processed on average per day. Innovations include:

Leading brands across various industries are using Real-Time CDP to personalize experiences at scale:

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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