Adobe Powers Digital Healthcare Innovation

With the past year illuminating that access to healthcare is more important than ever, Adobe (Nasdaq:ADBE) today announced that the leading companies in the healthcare sector turn to Adobe Experience Cloud to transform their customer experience. With every business now a digital business, healthcare organizations rely on digital channels to reach customers with critical information and services in real time. Adobe is now powering digital experiences for seven of the top 10 healthcare providers, eight of the top 10 healthcare payers and nine of the top 10 pharmaceutical companies—delivering experiences with agility and at scale. Adobe Summit 2021 will feature Pfizer CEO Albert Bourla and Walgreens Group Vice President of Customer Marketing Platforms Alyssa Raine discussing how to lead in the digital economy.

“The pandemic has forever altered how healthcare is delivered, which now includes high consumer expectations for timely and personalized care,” says Anil Chakravarthy, executive vice president and general manager, Digital Experience Business and Worldwide Field Operations, Adobe. “Leveraging Adobe Experience Cloud, with privacy and security top of mind, healthcare can be delivered in real time at scale, with the individualized service that consumers expect today.”

“Because health is deeply personal to each consumer, the healthcare experience needs to be tailored to fit the needs of Walgreens Boots Alliance’s 120 million customers and patients,” said Alyssa Raine, group vice president of Customer Marketing Platforms at Walgreens. “The power of Adobe’s technology allows us to understand our customers and deliver the unique experiences our customers need to live healthy lives.”

Adobe’s enterprise applications, including HIPAA-ready Adobe Experience Cloud applications such as Adobe Experience Manager Managed Services, Marketo Engage and Adobe Sign, allow deeper end-user engagement across multiple touchpoints. Marketo Engage enables companies with complex customer journeys to target and engage with individuals and account-level audiences. Adobe Experience Manager Managed Services empowers companies to create and deliver personalized content, while Adobe Sign streamlines digital self-service options and reduces friction.

Additional healthcare companies such as Roche Diagnostics, Merck, GE Healthcare, Sanofi, Varian, Benefytt, Novozymes and Bupa UK also rely on Adobe.

In the experience economy, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform, enabling personalized customer experiences in real-time at scale.

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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