Adobe MAX 2021: Unleashing Creativity for All with the Next Generation of Creative Cloud

Today, Adobe (Nasdaq:ADBE) kicked off Adobe MAX 2021, the largest creativity conference in the world. The company delivered innovation across Creative Cloud flagship applications and introduced new collaboration capabilities to fuel new levels of creativity for millions of customers worldwide, from students to social media creators to creative professionals.

At Adobe MAX, the company announced major updates across Creative Cloud flagship applications powered by Adobe Sensei, accelerated the video creation process with the addition of Frame.io and advanced 3D and immersive authoring abilities. Adobe also previewed new collaboration capabilities with the introduction of Creative Cloud Canvas, Creative Cloud Spaces and betas of Photoshop and Illustrator on the web.

In support of the company’s Content Authenticity Initiative, Adobe shipped Content Credentials in Photoshop, an opt-in feature that shows a creator’s identity and edit history to ensure they are getting attribution for their work; Content Credentials will also connect to NFT marketplaces. The company also introduced a subscription model on Behance to enable creators to monetize their work.

“Creativity is evolving to meet the new realities of work. Adobe is bringing new collaboration capabilities, more AI-powered features and web-first applications to Creative Cloud to unleash our customers’ full creative potential,” said Scott Belsky, chief product officer and executive vice president, Creative Cloud, Adobe. “We are reimagining Creative Cloud products and services to connect creative teams, enable new ways to create and empower more creative careers.”

Through the latest updates to Creative Cloud flagship apps—powered by Adobe Sensei AI technology—Adobe defines the future of creativity through continuous innovation. Major releases at MAX include:

At MAX, the company previewed the future of creativity on the web, which is designed to help creative teams collaborate in real time, across multiple surfaces and stakeholders, regardless of device or location.

In addition, an all-new Workfront plugin for Photoshop gives creatives the ability to collaborate in context. Through an embedded Workfront update screen in Photoshop, creators can see tasks and issues, and post and view comments related to the project they’re working on.

Adobe is supporting creators by enabling Creative Cloud subscribers to monetize their work through paid subscriptions on the Behance platform. Creators have full control over what they share, and the subscriptions are seamlessly integrated into Behance projects and livestreams, so creators can reserve any content for subscribers only. Creators keep 100% of their subscription revenue, with a 0% platform fee charged by Adobe.

Two years after introducing the Content Authenticity Initiative (CAI), Adobe is making its content attribution technology available to millions of customers. Through a CAI-driven feature called Content Credentials, attribution capabilities are now available in Photoshop, enabling users to turn on the opt-in feature to share content provenance details about their images; these include the creator’s identity, edits they’ve made and the time and place the photo was taken.

To ensure creators are getting credit for their work, the company is connecting the Content Credentials feature to NFT marketplaces for further attribution. Lastly, Adobe Stock will also automatically attach Content Credentials to images when they are downloaded.

Celebration of Creativity for All

Adobe MAX showcases a diverse roster of highly prolific creatives and entrepreneurs, including Jose Andres, Riz Ahmed, Zazie Beetz, Bryan Cranston and Aaron Paul, Henry Golding, Casey Neistat, Tilda Swinton, Young Thug, Chloe Zhao and Imagine Dragons. Emmy Award-winning comedian and producer Kenan Thompson will host this year’s MAX Sneaks – a behind-the-scenes look at the experimental technology being developed in Adobe Labs.

MAX offers more than 400 content sessions and Labs, and 29 hours of global content designed to inspire and educate. To watch the keynote, attend global sessions and network with peers, visit max.adobe.com.

All Creative Cloud subscribers—including those on individual, student, team, educational institution, government agency and enterprise plans—can download updates to Creative Cloud desktop software today. Additionally, updates to mobile apps are rolling out globally and can be downloaded in the Apple App Store and Google Play Store starting today. Creative Cloud subscribers can apply to join the private beta for Creative Cloud Spaces, Creative Cloud Canvas and Illustrator on the web here.

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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