Adobe Announces General Availability of Adobe Experience Cloud for Healthcare

At Adobe Summit – The Digital Experience Conference, Adobe (Nasdaq:ADBE) announced the general availability of Adobe Experience Cloud for Healthcare, a solution that empowers healthcare enterprises to deliver seamless customer journeys with personalized and secure digital experiences. More patients have become accustomed to accessing healthcare experiences digitally, and due to the confidential nature of healthcare, businesses operating in the space need to ensure these digital experiences are tailored to meet the individual needs of consumers, whether online, over the phone or in the office.

Adobe Experience Cloud for Healthcare enables healthcare and life sciences companies to unlock and activate robust health and behavioral insights that can shape everything from member acquisition and retention to connected health. The solution will enable healthcare enterprises to securely deliver consumer-grade experiences and empower consumers to actively participate in their healthcare.

“As consumers become increasingly comfortable with digital experiences, it’s incumbent on healthcare enterprises to offer the same trusted personal experiences both online and in the office,” said Stephen Frieder, head of global sales at Adobe. “Now with Adobe Experience Cloud for Healthcare, healthcare enterprises can build trust, improve wellness outcomes and personalize the experience with critical insights.”

Adobe Experience Cloud for Healthcare unlocks capabilities across the health and life sciences industries, including:

Healthcare enterprises reimagining the customer experience with Adobe include Change Healthcare, CommonSpirit Health, Eli Lilly, GE Healthcare, Mercy Health, Pfizer, Roche Diagnostics, Thermo Fisher Scientific and Walgreens Boots Alliance.

Healthcare enterprises will be able to use Adobe Experience Cloud for Healthcare to safely and securely leverage health data for tailoring the healthcare consumer experience. Healthcare enterprises are already using HIPAA-ready applications, including Adobe Marketo Engage, Adobe Experience Manager as a Managed Service, Adobe Connect as a Managed Service, Adobe Acrobat Sign and Adobe Workfront to create and deliver personalized digital experiences. Adobe Real-Time Customer Data Platform (CDP) is expected to be HIPAA-ready in May 2022, giving healthcare enterprises the ability to bring together a complete view of healthcare consumers. Adobe Customer Journey Analytics and Adobe Journey Optimizer are expected to be HIPAA-ready later this year, empowering healthcare enterprises to turn actionable insights into connected, personalized healthcare experiences.

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2022 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.